She grew a human.

Birthed it.

Now she’s keeping it alive.

And the gift?

A babygrow.

No.

Around 700,000 women in the UK give birth every year. Each and everyone of them grows a human. Carries them for months. Then brings that baby into the world—through strength, surgery, or something in between. And somewhere in that moment, the focus shifts. Away from her. To the baby. To the milestones. To the tiny clothes.

And the woman who made this happen, who gave everything, who lost herself in the process and who now has to rebuild her identity - she gets forgotten about.

We believe it’s time to rethink. 

With meaningful gift collections that are for mum only, built on what she really wants.

Thoughtfully sourced from local businesses around her. 

Kind to mum. Made by local.

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